I started making our dog treats at home, wanting to better support my four-legged family members with healthier treats. After making my dog treats for over a year, I got more interested in adding health benefits to treats, so they’re not just jerky. I did some research, explored fruits for pets, hemp for pets, mushrooms for pets, organ protein for pets and played around with recipes, creating different types of treats. Over time my treats changed and products change, these changes were also influenced by feedback from customers at the local markets.

My career in community service was changing due to all the health issues the world is experiencing and I decided to get serious with dog treats. I’ve always had an interest in medicinal herbs and spices and would spend hours in a health food shop looking at all the knowledge on the shelves that I don’t have.

My kids have all grown up and as part of cleaning out the house I headed to the local market to sell miscellaneous gadgets, old footy boots, CD’s, books, sporting equipment and household whatnots. I decided to throw in a few of the treats for dogs that I made, and they sold out every time. It was put to me by another stall holder that I should focus only on dog treats – a very scary idea I thought, but I took the plunge and did a Christmas market in 2019, with just my treats. I sold a few treats, with my mother in-law being my biggest customer with her purchases being three quarters of my takings. After that market I thought it was time to get serious. I researched the pet industry for treats and learnt that I couldn’t make fancy biscuits, but I could make treats that focused on health.. I discovered hemp and mushrooms were superfoods that are not only good for people but also a great superfood for pets.